A new player is in town for Art Basel Miami Beach. Miami Project, the brainchild of artMRKT Productions, is a new contemporary and modern art fair that is looking to introduce something novel to the game. It’s about forging original concepts.
Max Fishko and Jeffrey Wainhause, managing partners of artMRKT Productions, are acutely aware of the importance of imagination, and thus Miami Project will reflect the same kind of creative thinking that goes into their other expos (artMRKT San Francisco, Hamptons and Texas Contemporary).
“What sets our fairs apart from others is our intimate scale and dedication to showcasing emerging and established artists in a relaxed, welcoming environment,” explains Mr Fishko. “We serve the ever-growing market for art and still appeal to the more seasoned collector.”
Miami Project, whose art handling and logistics partner is Cadogan Tate, is accordingly organised with an open layout, one that serves to make the space inviting and comfortable to be in. But it likes to confound expectations by throwing in a few surprises here and there.
A case in point is the inclusion of culinary treats, courtesy of GastroPod, Panther Coffee and Real Sorbet. Visitors not only get to enjoy fine art of an impeccable standard, but gastromical delights that are of an equally faultless character.
“Our aim is to create an enjoyable experience for our clients and make the fair easily accessible,” adds Mr Wainhause. “The venue and layout of the fair enables the galleries and artists to be the true stars of the show.”
For its inaugural Miami expo, artMRKT Productions has put together a far-reaching programme, which sees over 65 galleries from around the world showcasing the work of emerging and mid-career artists.
Some of the galleries involved include Allegra LaViola Gallery (New York); Brian Gross Fine Art (San Francisco); Caroll and Sons (Boston); Daniel Weinberg Gallery (Los Angeles); Eli Ridgway Gallery (San Francisco); Eric Firestone Gallery (East Hampton/Tucson); Foley Gallery (New York); Gary Snyder Gallery (New York); Jack Fischer Gallery (San Francisco); Jen Bekman Gallery (New York); and Kai Heinze Berlin (Berlin).
Miami Project runs until December 9th 2012.
Cadogan Tate, a leader in fine art shipping and storage, will be available for consultation during Art Basel Week.